The PONGKEI International Company Limited founded by XU YUEFENG and based in Hong Kong is owner of the "PONGKEI" chain of concept stores distributing leading western brands of fashion and luxury accessories to a top level clientele in China. Thanks to the Group's financial solidity, high purchasing power and close and profitable relations with the Hong Kong business and banking system, PONGKEI is currently investing heavily in store development to increase the spread and penetration of western fashion on the Chinese scene.
PONGKEI is a chain of multibrand concept stores owned by PONGKEI International Company Limited, currently consisting of six points-of-sale in China with a purchasing power of €38 million per year and distributing the best and most select western fashion and luxury accessory brands. Thanks to its success in recent years, by 2013 PONGKEI plans to open a further 15 stores of from 800 to 1000 m˛ strategically located in Chinese cities with strong, constant and rapid economic growth. It is also planning to increase its annual purchasing power to more than €100 million.
XU YUEFENG, founder and CEO of the PONGKEI International Company Limited, created the PONGKEI chain of multibrand concept stores with the aim of combining finance and economics with western style and fashion to offer a top level Chinese clientele the most exclusive creations from the top luxury brands. An accurate business model based on significant experiences and skills in the economic and financial field and a heterogeneous personal background led to the rapid success and extensive spread of PONGKEI stores.
PONGKEI concept stores offer their customers exclusive services with personal stylists, made-to-measure garments and complete customer care to enhance the shopping experience, adapting the quality and nature to a top level target. PONGKEI offers the brands distributed important communications and brand promotion activities, dedicated initiatives and events at its own concept stores to encourage their spread and penetration on a strategic market in strong and rapid economic development.
Relations between Pongkei’s financial partners include major joint ventures in areas of business and construction throughout China. The partners’ vast list of properties include two casinos in Macao, prestige restaurants like the City Garden in Wenzhou City, which boasts a floor area of some 25,000 m2, luxury hotels and resorts, and fashionable venues, and represents tangible proof of excellent business acumen as well as financial solidity and stability.